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What is Foundational Brand Strategy?

Foundational brand strategy refers to the core elements of a brand's identity and positioning that serve as the basis for all of its...

BUILDING YOUR BRAND

THE BRAND AUDIT SERIES

Primary vs Secondary Logo Marks: The Importance of Both for a Strong Brand Identity

All about primary and secondary logo marks and why both are important for a strong brand identity. A must-read for small businesses.

BRAND IDENTITY

Color Theory for Branding: How to Choose the Perfect Color Palette for Your Business

Learn the ins & outs of color theory, color psychology, color harmonies, techniques and accessibility in branding.

THE BRAND AUDIT SERIES

Impact Branding 101: How to Create a Memorable Brand Experience

With ever-growing competition, businesses need something that sets them apart from others. The answer lies in impact branding.

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You're a Main Feature | Giana Randazzo

You're a main feature, babe. Always. And we couldn't be more excited to highlight Giana Randazzo's story of hard work and dedication.

BRAND CRUSH

Recess | Favorite Brand Series

There's an abundance of exceptional brands out there that are revolutionizing the game, and we can't wait to introduce you to some of our...

BRAND CRUSH

Puff Network: Company Profile

The first few times I smoked weed, I didn’t actually get high, and I was so confused on what the hype around it was. “This is what being...

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BRYDGE PLAYLISTS

Brydge May Playlist

Your favorite monthly playlist is here! In the words of James Brown, get up offa that thing and shake 'till you feel better! Which songs...

BRYDGE PLAYLISTS

Brydge April Playlist

April has never sounded so good. 😎 May this month's Brydge Playlist bring you all the big springtime energy–– from your work flow to...

BRYDGE PLAYLISTS

Brydge March Playlist

This month's Brydge Playlist is comin' in HOT–– specially curated by our co-founders, Shae & Jessie. They don't play around when it...

BRYDGE PLAYLISTS

Brydge February Playlist

It's here. Your favorite monthly playlist. This one's for the eclectic music lovers of the world–– from chillhop beats, to soulful folk &...

BRYDGE PLAYLISTS

Brydge January Playlist

This month’s playlist is dedicated to our three Brydge Bad Biddies – Shae, Samantha, and Danielle! These Capricorn & Aquarius Queens are...

BRYDGE PLAYLISTS

Brydge December Playlist

The last playlist of 2020! Let's celebrate the end of this year with a bang by unplugging and taking the time to celebrate with loved...

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Click here to sign up for – THE BRAND AUDIT SERIES – free for a limited time.

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BUILDING YOUR BRAND

THE BRAND AUDIT SERIES

SOME OF OUR FAVORITES

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