WELCOME TO THE
BRAND
AUDIT SERIES
ONE SERIES, 7 WEEKS
The Brand Audit Series is a complete strategic and visual audit of your brand, delivered in bite-sized pieces, straight to your inbox over 7 weeks.
FREE FOR A LIMITED TIME
ARE YOU A BUSINESS OWNER?
Then this 7 week series is for you.
Why 7 weeks? The series is broken into 7 chapters, each focused on one specific aspect of your brand's strategy, identity or development. This includes:
01
FOUNDATIONAL BRAND STRATEGY
Planning and positioning of your brand's identity, values and unique attributes to establish a strong and cohesive foundation for all marketing efforts.
04
VISUAL BRAND IDENTITY
Design elements that visually represent a brand and help to establish brand recognition and differentiation –– your logo, typography and color palette.
07
IMPLEMENTATION
With a game plan ready to go, this section will be all about how to launch and implement it – and how to continue to grow your brand.
02
CONCEPTUAL CAMPAIGN STRATEGY
Strategizing a plan of action for campaigns, focused on your brand's marketing objectives through channels that speak to your audience.
05
BRAND ASSETS AND MATERIALS
Everything your brand needs to succeed – from business cards for your whole team to custom merchandise and packaging for your products.
03
CONTENT STRATEGY
Planning, creating and managing your brand's content, while ensuring it's valuable, relevant and consistent across all channels and touchpoints.
06
CONTENT CREATION
The creative and strategic approach of how your brand shows up online – visually and beyond – in an effort to achieve specific marketing goals.
FOR ALL BUSINESSES, AT ANY TIME
Regardless of what stage your business is in, the Brand Audit Series can be useful to all businesses in a variety of ways –
JUST GETTING STARTED
Ensure all of your t’s are crossed and your i’s are dotted as you’re diving into things and feel prepared to move into the next phase(s) of your business.
REFINING AND RELAUNCHING
A time to think outside of the lines, the Brand Audit Series is filled with potential new ways for you to expand your brand and its reach.
VOLUME 1
IS FREE
You read that right – Volume 1 is totally free.
No catch and no hassle.
SOUND GOOD?
Click below to sign up and start receiving the Brand Asset Series straight to your inbox. The best part (aside from being free)? There are no passwords to remember, no links to bookmark and no need to add a 'cancel this subscription' event to your calendar. Once you sign up, that's it.
WHAT TO EXPECT
With the Brand Audit Series (Volume 1), you can expect an easy-to-digest email once per week, focused on specific facets of your brand or company.
The emails will dive into why each component is important, how to strengthen and optimize your brand specific to your goals and some food for thought to get you started.
If you find yourself wanting some extra help, our team will only be a quick 'reply' button away. And if you decide at any time that the Series is not for you, you can opt out at any time – no questions asked. (But we don't foresee you wanting to do that!)
A LITTLE Q&A MOMENT
- 01
Everything in the Level 01 and Level 02 packages, plus:
Up to 2 additional custom visuals per week, optimized for each of your platforms, along with associated copy and uploaded directly to our shared platform for easy editing, approval and visibility. Up to 3 slides per visual; up to 2 video-format visuals per week.
Dedicated manager to take on responsbility of optimizing content for each platform (copy formatting and visual optimizations, hashtags, scheduling and publishing content).
1 boosted post per month (where applicable) up to $5/day.
- 02
Brands who are ready to take their social media efforts to the next level, and who are ready to have a team of specialists fully take over.
- 03
Minimum 6 month agreement; Termination of contract before 30 days
- 04
$1,200 per month for 1st profile, $1,000 for each additional profile
50% due upon signing, 50% deposit due upon approval of brand strategy + language refinement and approval of templates
Ongoing monthly payments begin on day remaining deposit has been paid
- 05
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Insightful feedback about your brand’s social media presence, audience and content strategy
Actionable steps and ideas that can be implemented right away
Recommendations for how to continue to scale your brand and engage with your audience
Full recording of each call call via Fathom, a call-recording and notetaking app so we can all be fully present and focused during our time together without missing a thing
Streamlined communication and clear expectations, always
- 06
ENGAGEMENT, OUTREACH + BOOKING
IDEAL FOR
Brands who want to ensure they’re always communicating with their audience, and to have a team in their corner to help convert leads to booked meetings.
TIMELINE NOTES
Month-to-month; Termination of contract before 30 days
INVESTMENT
Level 1
Engagement through hashtags
Engagement with your competitor’s followers
1 hour per day – $225/mo
Level 2
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
3 hour per day – $450/mo
Level 3
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
React to or DM your target audience’s stories
5 hour per day – $700/mo
Due upon signing
Ongoing monthly
- 07
Everything in the Level 01 package, plus:
Full custom-branded template set, optimized for each of your platforms.
Up to 3 custom visuals per week, optimized for each of your platforms, along with associated copy and uploaded directly to our shared platform for easy editing, approval and visibility. Up to 3 slides per visual; up to 1 video-format visual per week.
Access to our shared platform that will house all of your social media assets and unique monthly content calendars built to map out your entire game plan, including:
Content details and ideas
Suggested posting days/times
Suggested hashtags (when relevant)
Suggested links to include
Access to our team's AI tools, platforms and automations.
- 08
Brands who want killer content created behind the scenes and a team to keep their social media efforts on track, while they focus on what matters: running their business.
- 09
Minimum 6 month agreement; Termination of contract before 30 days
- 10
$900 per month for 1st profile, $700 for each additional profile
50% due upon signing, 50% deposit due upon approval of brand strategy + language refinement and approval of templates
Ongoing monthly payments begin on day remaining deposit has been paid
- 11
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Insightful feedback about your brand’s social media presence, audience and content strategy
Actionable steps and ideas that can be implemented right away
Recommendations for how to continue to scale your brand and engage with your audience
Full recording of each call call via Fathom, a call-recording and notetaking app so we can all be fully present and focused during our time together without missing a thing
Streamlined communication and clear expectations, always
- 12
ENGAGEMENT, OUTREACH + BOOKING
IDEAL FOR
Brands who want to ensure they’re always communicating with their audience, and to have a team in their corner to help convert leads to booked meetings.
TIMELINE NOTES
Month-to-month; Termination of contract before 30 days
INVESTMENT
Level 1
Engagement through hashtags
Engagement with your competitor’s followers
1 hour per day – $225/mo
Level 2
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
3 hour per day – $450/mo
Level 3
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
React to or DM your target audience’s stories
5 hour per day – $700/mo
Due upon signing
Ongoing monthly
- 13
Brand strategy and language refinement including the below, delivered via an interactive link:
Brand introduction
Audience
Positioning
Vision
Mission
Values
Personality
Principles
Brand tagline
Brand story
Headlines
Calls to action
Social media profile set up optimization.
1 monthly call (up to 1 hour) for content strategy, consulting and review.
Dedicated account manager for support within 24 hours.
Monthly analytics and monitoring of up to 5 KPIs or metrics per account.
- 14
Brands looking to have someone in their corner to help guide their social media strategy and process.
- 15
Minimum 6 month agreement; Termination of contract before 30 days
- 16
$500 per month
50% due upon signing, 50% deposit due upon approval of brand strategy + language refinement
Ongoing monthly payments begin on day remaining deposit has been paid
- 17
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Insightful feedback about your brand’s social media presence, audience and content strategy
Actionable steps and ideas that can be implemented right away
Recommendations for how to continue to scale your brand and engage with your audience
Full recording of each call call via Fathom, a call-recording and notetaking app so we can all be fully present and focused during our time together without missing a thing
Streamlined communication and clear expectations, always
- 18
ENGAGEMENT, OUTREACH + BOOKING
IDEAL FOR
Brands who want to ensure they’re always communicating with their audience, and to have a team in their corner to help convert leads to booked meetings.
TIMELINE NOTES
Month-to-month; Termination of contract before 30 days
INVESTMENT
Level 1
Engagement through hashtags
Engagement with your competitor’s followers
1 hour per day – $225/mo
Level 2
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
3 hour per day – $450/mo
Level 3
Engagement through hashtags
Engagement with your competitor’s followers
Responses to comments on your posts
Sending welcome messages to new followers
React to or DM your target audience’s stories
5 hour per day – $700/mo
Due upon signing
Ongoing monthly
- 19
Project discovery sessions and strategy calls to review content strategy, styling and wardrobe notes (Up to 2 hour)
Full preparation of style and art direction, shot list and (BONUS) posing guide
Custom photo editing samples to align with your visual goals and streamline the editing process
Delivery of up to 250 high-res photos along with the rights to use them wherever and whenever you want
Delivery of up to 50 (min 5 seconds, max 30 seconds per video) high-res mobile content videos to use for social, web and wherever else you'd like
Branding Workbook tailored to your goals
Studio rental and all equipment
A team ready to make you and your squad (of up to 4 additional people) feel like the badasses you are including 2 teammembers (Shae and Jess) behind the cameras, a makeup artist & hairstylist and fully curated wardrobe direction – just for you
All of the props we’ll need to level up your content
Breakfast and lunch, on us! Plus the bubbly (or N/A option), music and laughs
Available for Happy Hour? We’re in!
- 20
This full-day experience is for brands or creators who are looking for a complete content package that they can start sharing with their audience right away. We understand that you have ~things~ to do, and we want to help you get the visual content you need to do all of them.
- 21
Photos and videos delivered in 2 weeks
VIP day to be booked within 1 week of Client booking, and at least 3 weeks in advance of VIP session
- 22
One-time payment – $9,500
Payment plans available – just ask!
50% Payment due upon booking
50% Due upon completion of project
Need more content? Want to add another day? +$3,800
Only need photos? Check out our other photo-only package.
- 23
No-shows or same-day/week cancellations will be not be refunded.
- 24
Gain crystal-clear clarity on your unique self, your offerings, and what sets you apart
Name + embrace a strategic and distinctive point of view
Unveil your ability to make an unforgettable impact and enhance your value
Embody + leverage your remarkable story, one that's worth sharing time and again
Craft a one-of-a-kind and captivate concept that seamlessly ties all the elements together, ensuring harmony across all touchpoints.
Communicate all of the above with a style that's uniquely yours
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Easy onboarding, and guidance throughout the entire process
Complete timeline of process and project game plan so you know what to expect and when to expect it
Streamlined communication and clear expectations, always
- 25
Project discovery sessions and strategy calls to review content strategy, styling and wardrobe notes (Up to 2 hour)
Full preparation of style and art direction, shot list and (BONUS) posing guide
Custom photo editing samples to align with your visual goals and streamline the editing process
Delivery of up to 250 high-res photos along with the rights to use them wherever and whenever you want
Branding Workbook tailored to your goals
Studio rental and all equipment
A team ready to make you and your squad (of up to 4 additional people) feel like the badasses you are including 2 photographers (Shae and Jess), a makeup artist & hairstylist and fully curated wardrobe direction – just for you
All of the props we’ll need to level up your content
Breakfast and lunch, on us! Plus the bubbly (or N/A option), music and laughs
Available for Happy Hour? We’re in!
- 26
This full-day experience is for brands or creators who are looking for a complete content package that they can start sharing with their audience right away. We understand that you have ~things~ to do, and we want to help you get the visual content you need to do all of them.
- 27
Photos delivered in 1-2 weeks
VIP day to be booked within 1 week of Client booking, and at least 3 weeks in advance of VIP session
- 28
One-time payment – $6,250
Payment plans available – just ask!
50% Payment due upon booking
50% Due upon completion of project
Need more content? Want to add another day? +$2,750
Need video, too? Check out our other package that also includes video content.
- 29
No-shows or same-day/week cancellations will be not be refunded.
- 30
Gain crystal-clear clarity on your unique self, your offerings, and what sets you apart
Name + embrace a strategic and distinctive point of view
Unveil your ability to make an unforgettable impact and enhance your value
Embody + leverage your remarkable story, one that's worth sharing time and again
Craft a one-of-a-kind and captivate concept that seamlessly ties all the elements together, ensuring harmony across all touchpoints.
Communicate all of the above with a style that's uniquely yours
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Easy onboarding, and guidance throughout the entire process
Complete timeline of process and project game plan so you know what to expect and when to expect it
Streamlined communication and clear expectations, always
- 31
Project kick off call (Up to 1 hour)
5-page customized website including Home, About, Services/Offers, Contact + Sales pages.
3 expertly-crafted branding directions including a brand styling board to finalize color palette, accompanying fonts and a wordmark logo.
A website you love off the bat – choose from our customizable wireframe templates as a starting point.
Unparalleled support and prep guidance with copy templates and checklists galore, this is a well-oiled machine.
Easy, no-headaches-had hand-off so you can feel ready to manage, update and share your site with the world.
- 32
Brands who are ready to invest in themselves and to take their game to the next level. You understand the value of every second that your site is not optimized and visually on-brand – and you want to do something about it, like, now. This one is for the ones who are done waiting for the right time, because they know that time is now. By application only.
- 33
1 week
Upon launch, VIP week to be booked within 1 week of Client booking, and at least 3 weeks in advance of VIP week
- 34
With word logomarks and light branding –$5,750
Just site – $4,250
50% Payment due upon booking
50% Due upon completion of project
- 35
1 (one) reschedule allowed (if cancellation occurs at least 1 week before scheduled VIP week)
No-shows or same-day/week cancellations will be not be refunded; A reschedule fee of $1,000 will be applied to next booking.
- 36
A custom website (and branding experience, if you choose) that you genuinely feel proud of and want to share with the world
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Easy onboarding, and guidance throughout the entire process, including:
Easy asset-gathering and prep checklists
Onboarding questionnaires to really get to know you and your brand
Copy templates to guide your brand copy process and copy questionnaire
Complete timeline of process and project game plan so you know what to expect and when to expect it
Streamlined communication and clear expectations, always
- 37
Project kick off call (Up to 1 hour)
3 design directions presented to Client; 1 revision for 1 selected direction included
Strategy development for your brand, including:
Brand introduction
Audience
Positioning
Vision
Mission
Values
Personality
Custom brand logo design (type of logo to be selected by Client), and notes for usage, including:
Logo design and development Use on color
Single color Scaling Clearspace Supporting logo(s)
General use
Social icon(s)
Don’ts
Typography selections and notes for when, where and how to use including: Primary typeface Supporting typefaces Weights Setting type Principles Don’ts
Color palette selections and how to best incorporate color for your brand, including: Primary palette Secondary palette Color palette proportion and hierarchy Combinations Contrast Don’ts
Brand language refinement with ready-to-implement copy at your fingertips, including:
Principles Brand tagline Brand story Headlines Calls to action
Relevant application examples, such as:
Business cards Merchandise Packaging Signage Presentation Print Out-of-home Digital ads Website laptops Website mobile Website desktop Apps
General photography guidelines for your branding.
System notes for your brand.
Delivery of full guidelines in an online shareable, downloadable deck that’s easy to access and use throughout your team and for all of your marketing needs.
- 38
Brands looking for a true glow up, and ready to dive in headfirst.
- 39
1 week
VIP week to be booked within 1 week of Client booking, and at least 2 weeks in advance of VIP week
- 40
With word logomarks – $4,250
With custom design logomarks – $5,950
50% Payment due upon booking
50% Due upon completion of project
- 41
1 (one) reschedule allowed (if cancellation occurs at least 1 week before scheduled VIP week)
No-shows or same-day/week cancellations will be not be refunded; A reschedule fee of $1,000 will be applied to next booking.
- 42
Custom branding that you genuinely feel proud of and want to share with the world
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Easy onboarding, and guidance throughout the entire process, including:
Easy asset-gathering and prep checklists
Onboarding questionnaires to really get to know you and your brand
Copy templates to guide your brand copy process and copy questionnaire
Complete timeline of process and project game plan so you know what to expect and when to expect it
Streamlined communication and clear expectations, always
- 43
Brands looking to gain insight discuss where they're at and where they're hoping to go before investing in a revamp or brand identity development.
- 44
Call will be booked with Brydge team within 2 weeks.
- 45
$175 per call
Payment due upon booking
- 46
1 (one) reschedule allowed (if cancellation occurs at least 24 hours before scheduled call)
No-shows or same-day cancellations will be not be refunded; A reschedule fee of $50 will be applied for next booking.
- 47
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Insightful feedback about where your brand is and the current status of its identity
Actionable steps and ideas that can be implemented right away
Recommendations for how to continue to scale your brand and engage with your audience
Full recording of each consultation call via Fathom, a call-recording and notetaking app so we can all be fully present and focused during our time together without missing a thing
Streamlined communication and clear expectations, always
- 48
Project kick off call (Up to 1 hour)
Strategy refinement for your brand, including:
Brand introduction
Audience
Positioning
Vision
Mission
Values
Personality
Inclusion of your brand logo, and notes for usage, including: Logo On color Single color Scaling Clearspace Supporting logo(s) General use Social icon(s) Don’ts
Typography refinement and notes for when, where and how to use including: Primary typeface Supporting typefaces Weights Setting type Principles Don’ts
Color palette refinement and how to best incorporate color for your brand, including: Primary palette Secondary palette Color palette proportion and hierarchy Combinations Contrast Don’ts
Brand language refinement with ready-to-implement copy at your fingertips, including:
Principles Brand tagline Brand story Headlines Calls to action
Relevant application examples, such as:
Business cards Merchandise Packaging Signage Presentation Print Out-of-home Digital ads Website laptops Website mobile Website desktop Apps
General photography guidelines for your branding.
System notes for your brand.
Delivery of full guidelines in an online shareable, downloadable deck that’s easy to access and use throughout your team and for all of your marketing needs.
- 49
Brands ready to take the next step in their marketing strategy with solidified brand guidelines, messaging and identity that they can harness in all of their marketing efforts.
- 50
1 week
VIP week to be booked within 1 week of Client booking, and at least 2 weeks in advance of VIP week
- 51
$2,250
50% Payment due upon booking
50% Due upon completion of project
- 52
1 (one) reschedule allowed (if cancellation occurs at least 1 week before scheduled VIP week)
No-shows or same-day/week cancellations will be not be refunded; A reschedule fee of $750 will be applied for next booking.
- 53
1:1 support (and unparalleled hype) from the Brydge team and your dedicated account manager
Easy onboarding, and guidance throughout the entire process, including:
Easy asset-gathering and prep checklists
Onboarding questionnaires to really get to know you and your brand
Copy templates to guide your brand copy process and copy questionnaire
Complete timeline of process and project game plan so you know what to expect and when to expect it
Streamlined communication and clear expectations, always
- 54
The Brand Audit Series is for business owners and entrepreneurs – from brands and companies of all sizes – who are looking to make sure they have all of their ducks in a row. We’ll work work through a full audit of your brand, so you can have a great handle on what you’re already slaying, and what could use a little more love.
- 55
In each Issue, you’ll receive:
Information about what we’ll be discussing and why it’s important to your brand’s success
A complete audit checklist and outline highlighting specific things to build or refine for your brand
Some food for thought to keep your creative juices flowing from week to week
Brydge team support, always. Have a question about the content? Looking for a little more direction? Want to meet with us to discuss how we can work together? There will always be direct contact links to our team.
A look ahead at what’s to come, so you can prepare (or just have the knowledge handy) for the upcoming week
- 56
Yes, Volume 1 is really free! But it’s only available for a limited time – grab it while you can!
- 57
Later this year (2023). You’ll be the first to know, though, and we’ll be sending along a little something special for anyone who signed up for Volume 1 upon the release of Volume 2.
- 58
As you’re going, you may say to yourself, “Dang, I need some help with this.” If that’s you, we’re here to say, “We’ve got you.” From strategy to build to execution, our team can help craft your messaging, visualize your branding and launch your initiatives to the world – because let’s face it, the world should see your brand.
- 59
This full-day experience is for brands or creators who are looking for a complete content package that they can start sharing with their audience right away. We understand that you have ~thangs~ to do, and we want to help you get the visual content you need to do all of them.
- 60
Well if it’s one thing you’ll find out about us it’s that we *love* a streamlined process – and we’ve done just that with this offering. From onboarding to the day you receive your photos, we’ve meticulously combed through each step to be as efficient and effective as possible.
- 61
That’s okay! It’s actually GREAT. We’ve had multiple sessions with first-timers who start the day feeling unsure about having their photo taken, and ending the day asking if we can take a few more – they’re now confident in themselves in front of the camera, having fun and feeling excited for the final product. We’ll walk you through what to expect, a full timeline of the day, some tips and tricks for posing and make sure all of your Qs have As before the day of the shoot.
- 62
A self-guided tool that evaluates the current state of your brand’s performance across touchpoints (website, social, email, etc.).
- 63
A built-in feature allowing clients to benchmark their brand against competitors, highlighting areas for differentiation.
- 64
Assess your website’s user experience, design effectiveness, and alignment with your overall brand identity.
- 65
Automated insights on how your website’s SEO is performing, with suggestions for improvement
- 66
A review of your social media profiles to ensure visual and messaging consistency across all platforms.
- 67
A content review tool to evaluate if your brand’s tone and messaging align with your core values and target audience.
- 68
An analysis of your current content (blogs, social posts, emails) to identify strengths, weaknesses, and areas for improvement.
- 69
Check for consistency in your visual identity, including logos, fonts, colors, and overall brand aesthetics across platforms.
- 70
A tool that aggregates and analyzes customer reviews and feedback to gauge public perception of your brand.
- 71
Report summarizing findings from the audit, with actionable insights and recommendations for improvement.
- 72
A customizable template with clear next steps and priorities for addressing the findings of the audit.
NICE TO
MEET YOU
A LITTLE ABOUT US
We’re Brydge – a womxn and LGBTQIA+ owned creative agency and studio, specializing in custom brand strategy, visuals and full-scale campaigns.
Our goal is to uniquely and creatively amplify the voice of our mission-centered clients so that inclusivity, corporate responsibility and sustainability are at the forefront of the brand’s messaging, reputation and intention.