The comprehensive, self-guided course made with small business owners in mind, along with anyone else looking to take the first steps toward meeting their target audience, building a content strategy that will connect with them and creating + sharing that value-packed content with the world.
 
This course includes 6 sections of information, how-to's, resources, tips and tricks for creating and launching a content marketing that connects with your target audience, establishes you as a leader in your industry and saves you *loads* of time, energy and $money$. This includes:
Section 1: An Introduction to Content Marketing
Section 2: Identifying + Getting to Know Your Target Audience
Section 3: Creating Valuable Content. AKA: The Stuff Your People Really Want
Section 4: Planning Out Your Content Strategy
INCLUDES FREE CUSTOMIZABLE EDITORIAL CONTENT CALENDAR TEMPLATE
Section 5: Content Promotion and Distribution: Sharing It With the World
Section 6: Measuring Content Success and Analytics
 
AN INTRODUCTION –
 
We created this course to help business owners navigate the world of content marketing. Because we get it, we’ve been there (still are) and it’s a lot.
 
We’d like to first off start by saying that we will *not* be shunning you here if social media specifically isn’t your thing. This guide isn’t intended to force the use of social media, but rather to help figure out the best use (if any) for you and for your brand.
 
Hopefully once you’re through with this self-guided course, you’ll feel a bit more sure of your content strategy and your game plan. But if you’re still feeling stuck, just drop us a line – we’re here to help.
 
Let's dive in, shall we?