Primary vs Secondary Logo Marks: The Importance of Both for a Strong Brand Identity
All about primary and secondary logo marks and why both are important for a strong brand identity. A must-read for small businesses.
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Brydge Agency
3 min read
Color Theory for Branding: How to Choose the Perfect Color Palette for Your Business
Learn the ins & outs of color theory, color psychology, color harmonies, techniques and accessibility in branding.
Brydge Agency
4 min read
Impact Branding 101: How to Create a Memorable Brand Experience
With ever-growing competition, businesses need something that sets them apart from others. The answer lies in impact branding.
Brydge Agency
2 min read
What is Foundational Brand Design and Visuals?
Foundational brand identity and design refers to the visual elements that further helps to define a brand's identity, personality and...
Brydge Agency
1 min read
Content Strategy and How to Review and Refine Yours
Content strategy as it applies to brands involves planning, developing, and managing content that helps to achieve the business goals of...
Brydge Agency
1 min read
Conceptual and Campaign Strategy
A campaign strategy for a brand is a plan of action that outlines how a company intends to achieve its marketing objectives through a...
Brydge Agency
1 min read
What is Foundational Brand Strategy?
Foundational brand strategy refers to the core elements of a brand's identity and positioning that serve as the basis for all of its...
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