The Brand Audit Series

2 min read

Primary vs Secondary Logo Marks: The Importance of Both for a Strong Brand Identity

All about primary and secondary logo marks and why both are important for a strong brand identity. A must-read for small businesses.

3 min read

Learn the ins & outs of color theory, color psychology, color harmonies, techniques and accessibility in branding.

4 min read

With ever-growing competition, businesses need something that sets them apart from others. The answer lies in impact branding.

2 min read

Foundational brand identity and design refers to the visual elements that further helps to define a brand's identity, personality and...

1 min read

Content strategy as it applies to brands involves planning, developing, and managing content that helps to achieve the business goals of...

1 min read

A campaign strategy for a brand is a plan of action that outlines how a company intends to achieve its marketing objectives through a...

1 min read

Foundational brand strategy refers to the core elements of a brand's identity and positioning that serve as the basis for all of its...